Events, studios and the network that builds the technology industry. Reporting and analysis from Fathom Tech.
Six months into its Elevate28 turnaround, WPP is seeing revenue declines narrow and major account wins pile up, signaling that its shift toward operating as a unified company is resonating with clients.
For founders commissioning a first version of a product, an open-ended budget is a common worry. Vii Studio's answer is a quote fixed in the contract; Fathom Tech looked at what else comes with it and which claims rest on the studio's own word.
The chicken chain has appointed Anomaly as its U.S. creative lead and restructured its broader agency roster to focus on consistent execution and value positioning as it battles a significant sales slump.
As artificial intelligence transitions from software to embodied systems that must operate in physical environments, industrial robotics has become the crucial testing ground for enterprise deployment.