Launches, pricing and the craft of shipping software people pay for. Reporting and analysis from Fathom Tech.
Rural retailer Tractor Supply has appointed Fahim Siddiqui, who previously served as chief information officer at The Home Depot, to oversee its technology and digital strategy.
The customer learning software maker has unveiled Lens, an AI tool designed to detect contradictions in product knowledge across dispersed company sources, bundling it with its existing Academy platform into a new Customer Knowledge AI Platform.
Advertiser confidence in their media strategies has slipped to 57%, prompting a strategic pivot toward micro-influencers and AI-driven approaches, according to Kantar's latest research.
The traditional portfolio has lost its power to land jobs and clients. Recruiters now want proof of real-world problem-solving, not polished case studies.
The home improvement retailer is broadening its advertising platform across streaming, social and delivery services while introducing independent incrementality measurement and AI-powered discovery features.