Whoop Raises $575M at $10.1B Valuation as Fitness Wearables See Renewed Investor Interest

Whoop, a Boston-based company offering wearable fitness devices paired with a subscription platform for tracking physiological metrics, disclosed on Tuesday that it has closed a Series G funding round worth $575 million. The investment values the company at $10.1 billion, representing a dramatic leap from its previous valuation of $3.6 billion in August 2021, when it raised $200 million in Series F funding.

Since Will Ahmed founded the company in 2012, Whoop has accumulated more than $900 million in total funding. Collaborative Fund spearheaded the latest round, which drew participation from institutional backers such as 2PointZero Group, Qatar Investment Authority, Mubadala Investment Co., Abbott and Mayo Clinic.

The funding round also attracted prominent individual investors from sports and entertainment. Soccer player Cristiano Ronaldo, basketball players LeBron James and Reggie Miller, and singer Niall Horan all participated in the investment.

Whoop leverages more than 24 billion hours of physiological data alongside proprietary artificial intelligence models to deliver customized health insights. The platform enables users to monitor sleep quality, recovery status, training intensity recommendations, and the effects of lifestyle factors such as exercise, diet and stress on overall health and athletic performance. The company also asserts that its technology can "identify early warning signs, reduce risk, and take action that can prevent serious health events."

Subscription-based insights

Whoop's business model diverges from conventional wearables manufacturers. The device itself carries no upfront cost; instead, users pay recurring subscription fees to unlock the analytical features. Multiple membership tiers exist, differentiated by design options and performance capabilities.

While Whoop initially built its user base among competitive athletes and fitness enthusiasts, the platform is expanding into mainstream markets. The company reports surpassing 2.5 million members worldwide, with 2025 bookings climbing 103 percent compared to the prior year. The organization achieved positive cash flow operations and concluded the year with a $1.1 billion annual run rate.

Whoop is actively recruiting for more than 600 positions as it accelerates investment in research and development alongside geographic expansion. The company is targeting growth opportunities in Europe, the Middle East, Latin America and Asia.

The funding announcement comes as the fitness and wellness technology sector recovers from a cyclical downturn. Global venture capital directed toward fitness and wellness startups totaled just over $5 billion in 2025, according to Crunchbase data, following a peak approximately four years prior.

Despite the sector's challenges, investor appetite remains evident, with select companies continuing to secure substantial capital commitments. Oura, a Finnish company specializing in smart rings that monitor numerous health and wellness parameters, exemplified this momentum. In October of last year, the 12-year-old firm announced completion of funding exceeding $900 million at a $11 billion valuation.