Hatz AI Secures $24M to Democratize AI Adoption Through Managed Service Providers

Artificial intelligence adoption has tilted heavily toward large enterprises, creating a competitive imbalance that disadvantages smaller firms. Hatz AI Inc. is working to level that playing field by equipping managed services providers with the infrastructure needed to make AI accessible and manageable for small and medium-sized businesses.

The company announced a Series A funding round of $24 million, led by Nadia Partners with participation from Vestigo Ventures and The Private Shares Fund. The capital will support expansion of Hatz AI's MSP network, which currently operates across all 50 U.S. states, nine Canadian provinces and nine additional countries.

Co-founder and Chief Executive Jimmy Hatzell emphasized the urgency of the challenge. According to Hatzell, smaller businesses lack the specialized talent—such as machine learning engineers and data specialists—and financial resources needed to implement AI systems independently. The complexity of integrating multiple third-party AI platforms, managing unpredictable infrastructure expenses and maintaining security creates barriers that many SMBs cannot overcome on their own.

Hatzell's strategy centers on MSPs as the natural intermediary. Since these providers already manage cloud infrastructure, day-to-day IT operations and security for their SMB clients, they are positioned to become trusted advisors for AI adoption as well.

AI transformation is existential for small and medium-sized businesses, but technology alone won't make a business AI-native. These SMBs need help from people they trust.

Jimmy Hatzell, Hatz AI co-founder and CEO

The Platform

Hatz AI has built a unified AI operating system designed specifically for MSPs to deliver AI services securely to their customers. The platform functions as a multitenant control plane with built-in governance, cost monitoring and intelligent routing to leading frontier models, enabling MSPs to rebrand and resell AI capabilities under their own identities.

Rather than forcing MSPs to assemble disparate tools, Hatz AI offers a centralized suite of customizable AI agents and workflows aligned with common business processes. The platform includes purpose-built agents for ticket triage automation, technical operations, process optimization, content creation, sales qualification, financial management and other routine business functions. MSPs can deploy these services to SMBs with straightforward implementation and enterprise-level security controls.

Market Validation

Nadia Partners' Josh Schertzer explained his investment thesis: "By focusing exclusively on powering MSPs rather than trying to sell directly to end users, Hatz AI has built a true dominance in channel-delivered AI. It's setting the standard for how small businesses will adopt agentic workflows and next-generation AI tools securely."

Hatzell added, "By giving MSPs full control over governance, spend and deployment, we're making it possible for every small business to become AI native. This capital accelerates our mission to put practical and secure AI within reach of every SMB in the world."

The MSP-focused approach has generated measurable traction. Over the past year, Hatz AI's active MSP partner base has tripled, while revenue growth has outpaced that expansion. The company has issued more than 15,000 AI builder certifications globally.

Internally, Hatz AI has scaled rapidly. The headcount grew from 14 employees to more than 60, prompting the opening of a new office in New York City.

Next Steps

The Series A proceeds will fund development of proprietary model-routing engines, internal software infrastructure and team expansion. Hatzell indicated the company will prioritize hiring for forward-deployed engineering and AI research roles.